The Prodigy

The Prodigy are an English electronic dance music group established by Liam Howlett in 1990 in Braintree, Essex. Along with Fatboy Slim, The Chemical Brothers and The Crystal Method, as well as other acts, members of the Prodigy have been credited as pioneers of the big beat genre. They have sold over 25 million records worldwide. The brand of big beat music makes use if various styles such as rave, hardcore techno and breakbeat. In 1997, the release of their second album brought a number of hits such as: Breathe, firestarter and smack my bitch up. It was a very successful year for the Prodigy. They then stormed world festivals, headlining stages usually reserved for rock establishment. These was a major event as dance acts were normally unwelcome at festivals. They have gone on to produce a number of hit albums with a number of singles.

Treatment

What we plan to do for our music video, is create a music video to the track 'Invader Must Die' by The prodigy. To create a video in the style of the Prodigy's own music video's. This will take as many shots as possible to create as the pace of the song is fast, so we need short cut shots. Also we will try and create the video to be as abstract as possible, by using abstract shots to create the style our chosen artists use. Similarly we will not be using any performance or lip synching as the type of video The Prodigy create use very little of either.

OK GO-Here we go again

Here we go again comes off of Ok GO's second album, Oh no. OK GO are popularly known for their performance videos, often giving a funny take to a music video. One of their other singles 'A million ways to be cruel' relied on them doing a dance in front of a household camera for three minutes. This video for Here we go again shows performance, using treadmills. The dance is cut to the beat and planned out to perfection in order to fit the beat and mood of the song. The use of the band themselves fits into the convention, this video is a reflection on the band, representing them in the video.

The silver background highlights the simplicity of the video, showing they rely heavily on the performance on their song. As well as the dancing shown, there is also lip syncing involved, adding to the performance in the video.

Video Analysis: The Prodigy - Warrior's Dance

Warrior's Dance by The Prodigy, is there second single from the album Invaders must die release on the 18th February 2009. Unlike their other videos 'Warriors Dance' relies heavily on the use of CGI, as the whole video is showing unfolded cigarette packets in the shape of small people, dancing in a shop. This is the first video of this style that i have seen from the Prodigy, but i believe it now markets to a wider audience range as some of there videos can be very bleak and dark.

As all music video's, this particular video is cut to the beat of the song being played over it.

However 'Warriors Dance' does not include any performance from the artist, nor does it include the band at all during the video. Although it does include an abstract narrative, that being the folded cigarette packets dancing throughout the length of the video.