Editing - Day 1

On our first day of editing we put all the clips we had in order that we wished to use them during the film, and using the storyboard we worked out what would work well where. Once the clips were in order we could tell if we were missing any clips. After many times of re-arranging the clips and trying to find the right sequence, we had decided that we needed a few extra clips to work well with the sequence. Therefore, we cut down the clips we already had to an appropriate length. We cut out the fade in/outs and got rid of clips that were no use to use. We then decided what we were missing and stuff we needed to re-film.

Digipak Analysis

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• The band name is shown on the Front cover along with the album name.
• Again both artist name and album name is shown on the spine of the cover.
• List of the song names from the album are on the back cover of the digipak.
• List of the song names from the album are on the Cd itself.
• An image of a guitar that represents the album is on the front cover immediately shows the genre of the music.
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Digipak Analysis

After reasurching the conventions used for the digipaks, i have here shown an example of a digipak used professionally for a CD. It uses most of the conventions for a digipak, showing a successful example.

• This particular pack shows several pictures of the artist with the artists name, instantly showing the audience who the particular artist is.
• This type of pictures also show the genre of the music on the CD.
• Inside of the digipak there is also short credits and information on the artist.
• The light colours used together with the scenery in the image, showing the theme to the audience and grabbing the target audience.
• The artist name and album are on the spine of the CD.

Dimensions of a digipak

This a 4 panel digipak. This is the most simple design given you 4 panels, where you have the cd inside and one extra panel for information inside. The outside panels could be used for design, representation of the artist/band, and must haves such as a barcode. The dimensions for this digipak are 5.53" X 0.25" X 5".

Here is a 6 panel CD digi tray pack. The 6 panel digipak offers a inside front cover tube pocket. Information can be inserted into here and printed onto this sleeve. 6 panel digipaks are useful for adding more information, also looking very good. The dimensions for this digipak will be 5.53" X 0.25" X 5".

This is a more complicated digipak. It has a number of sleeves which could contain various information about the album, artist, or the album/single itself. A continuous theme throughout all the sleeves will need to be carried out.

Digipak Analysis

• The front cover easily lets the audience establish the name of the artist.

• The front cover has the name of the album easily visable

• The colour scheme is linked throughout the digipak

• It has a book pack with it with reviews, lyrics, words and many information about the band and its belives.

• The CD which holds the tracks on it have the name of the tacks on it in addition to the same color scheme which is presented throughout the whole digipak.

• There is an image of the artist which seems to look like a live photo shot of him, this also has his name easily established next to the image

• Throughout the digipak there is images which link to the meaning of the tracks maid in the digipak, the meaning is easily recognized by the front cover 'songs to lift your spirit and inspire your soul' this is linked with the images of jesus which is found on the CD and the image on the park of the digipak which the CD is held in.

• The representation we recieve from the Digipak of the artist is that he is a spiritual person who likes to express his feelings and thoughts through song.

by Harry Boland

Chipmunk - Superstar

Chipmunk is rapper who got singed last year after being seen on youtube and mc battles and songs on westwood. He's just turned 18 and this year he performed on the big stage at wireless. His genre is more of a hip hop style to rapping,. With four songs coming out once he had been signed, he has grown massively in the music industry doing a song with Elton John. The video ‘superstar’ is a mix of story and performance, where there’s shots of him on tour and images of all of the celebrities his met growing up and images of him performing at a young age before he got the record label. He’s done this because in the song he talks about wanting to be coming a superstar and the steps it took him to get a record label.



This was Chipmunk at age 16 in school with his mates before he got signed, this chip is shown when he talks about growing up in the lyrics of the song.



This is Chipmunk with rapper Dappy from N-Dubs, a well established group of rappers who have made many albums and had many number one hits.

The Music Video has stuck to the given conventions of a music video using conventions such as the video is cut to the beat of the song, the flow of the video matches the song with plot inactive as well as performance where chipmunk is dancing and lip syncing to the song. The film is 3.59 minutes which is the normal time of a music video which the music video conventions have decided. The video itself is advertising the artist himself as well as the song, through the lyrics and the clips it shows how he has made it in the music industry but also shows the struggle of making it. The advertises the song and the artist as it shows his character which will be a benefit to him gaining new fans. The target audience for this song would be for both male and females ages grouped from 14-30 i feel this is the target audience because the lyrics in the song are calm but cleaver where young people who are trying to become rappers can be inspired by them and people of age groups can enjoy them as there in a bit of a story form.

By Harry Boland

Tinchty Stryder - ‘take me back’ ft. Taio Cruz

Tinchty Stryder - ‘take me back’ ft. Taio Cruz

Tinchy Stryder is a wrapper who was signed to record label ‘Cloud 9’ in 2009, since then he has made around 8 songs all of which have been in the top ten of the charts. He has also brought out his own clothing line ‘Star In The Hood’ which he advertises in all of his music videos especially within this song. As the opening shot in this music video is him facing away from the camera where you then see his jacket with ‘Star In The Hood’ on the back.

 

The music video is 3.22 minutes long which stays to the conventions of the music videos as the conventions predict it to be from 3-4 minutes long.The music video is filmed with minimum surroundings and minimum props where all you see his Tinchy Stryder and Taio Cruz lip syncing throught the movie. This is not the usual music video that has stayed to the conventions of a music video, but yet they keep the audience interested by the amount of camera angles and shots which they use.

The music video is cut to the beat of the song where the camera shots switch with beat and the performance goes with the tempo of the song. In this video the artist i presented as someone with wealth and a healthy living, you know this from clips of the video showing him with jewlery and images of cars, which was a Rang Rover sport showing his wealth.

The video itself unsettles sexual norms as in the music video it has female models showing off their bodies and doing sexy dancing with close up’s and long shots showing both the artist and the models and some shots of just the models. They are in the music video once again to preject the artist and his personality showing his likes for women and also to attract the attention of males watching the video.

By Harry Boland

History Of The Music Video

1930-1940; TVs were produced which helped build up the music industry. many record label's created a video to go with the artist or bangs song which was called a 'Soundia' where there was the song being played in the background to an action which normally consisted of the artist or band miming to the song.

1950's; This year was the rise of the teenager where the music industry grew by artists aiming there music to the high population of the rebellious teenagers. Artists such as Elvis aimed most of his songs to the teenagers with songs such as 'Love Me Tender' which sold highly because all of his target audience of the teenagers bought the record as it was aimed to them.

1960's; This was the year of the 'Beatles' where most of there songs were aimed at the rebellious teenagers which helped in the growth of the band as all of their records sold massively because all teenagers had the record as they related to the music the band made. In this year Beatles also brought out a music video called 'A Hard Days Night' where they were recorded at shows and traveling. This was aimed for all of there fans who weren't able to come to the shows. In this video they show the rebellious teenager from showing them and other teenagers in the film there actions towards older groups.

1970's; This year was a big year for the change of the music video industry, documents films were made showing live performances and interviews of artists and groups. Rolling Stones brought out a document called 'Give Me Shelter' where they were recorded playing live at gigs and shows for example when they had a charity performance in Hyde Park. In the Film they had interviews where they answered questions and spoke to the audience, they made this film for all the people who couldn't follow them on tour just so that they can ensure to keep hold of all of there fans. In 1977 'Queen' brought out the first music video which changed the music videos from then on. They included action, dancing, and scenes in the music video. The song was called 'Bohemia Rhapsody' which was No1 in the charts for 9 weeks the longest a song has been No1 for and this was mainly due to the music video which advertised the song.

1980's; The music video industry was then changed and the music video conventions were made every song had a music video created by keeping to the conventions. 'Micheal Jackson' changed the videos which artists and bands would create with his song 'Thriller' where the video was a lot longer then the actual song where he made it more like a film with action, acting, dancing as well as singing. The song was different in the video to the album which he brought out which sold a record of 35 million sells. In 1981 M.T.V (music television videos) in america which was a Tv channel which played music videos of all artists, this helped with the advertisement of the artists and bands songs. The channel came over to the UK in 1984 where the first music video was 'Money For Nothing' the Tv program is still here today showing videos which have generated through the years but which all still use the same conventions which were created in 1980's.

By Harry Boland

Conventions Of A Digipak

• Visuals are key to the production - including images of the artist, shots from concerts, instruments etc.

• Band / Artist name and album title, making the band easily identified.

• Name of the record label branding.

• Can be included along the spine on the main cove, a list of songs including o if for a dvd scene selection.

• Basic Information about the Artist / Band - background information, type of music the band produces ect.

• Reviews from newspapers - good reviews are often printed on the back of the cover.

• Normal have credits on the album of people who have helped create the album.

• Price is usually on the digipac for advertisement purposes.

By Harry Boland

Digipak

Before researching digipaks, we used the google search engine to discover the image of digipaks, here is a screenshot of some digipaks. Once we knew what they looked like, we researched further into digipaks, and by getting specific examples we were able to view a real digipak with the conventions used.

Here is a simple design of a digipak, with a few of the conventions shown:

• Image of guitar as the background, showing genre of artist, therefore representing them.
• The name of the band on the CD, representing and advertising them.
• Logo in the top left corner
• Credits in the bottom left, crediting productions and record label.
• Track listing
• The dark colour scheme represents the style of band and genre of music.

Animatic Storyboard

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Filming Day 3

On the third day of filming we took the long journey to Fyfield, taking full advantage of the rural landscape. Due to previous knowledge, we knew of a field containing old telephone boxes and tractors, which was perfect for our music video. We shot some establishing shots in the surrounding area, and then made our way over to the field. We requested permission of the land owners and they agreed so we took to filming numerous shots in the field. We also used a bonfire they had going for our video. The fire was a touch of luck as we were doubting that shot in our storyboard, but we got to film with the fire and the shots looked very good.