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Our Final Advert

This is our final product for our advert, we tried to include every convention used by other adverts we researched to create the most proffessional look for the advert inticing the public to buy the digipak.

Our Digipak

Evaluation Task 4

Firstly, using the internet was a crucial part of research for us, by looking at the conventions of a typical music video, and then the typical conventions used by our chosen artists to create our music video.

After researching and then planning our music video we went out to film several scenes to create our film.

Using i-movie HD we then started to edit our music video, to then realise we didn't have enough shots we wanted to create our fast pace music video.

After realising we didn't have the clips to create our final piece we again went out to film more, to get enough clips to show our understanding of our artists (The Prodigy) conventions to their own music videos.

In between each process we documented our progress and faults on blogger.com to show our progress throughout the process. Then uploaded our film to YouTube for all to see and our blog.

Shot List

This being one of our first images in the music video is an example of a Long Shot. We used the long shot to help establish the scene.

Here we felt it was appropriate to use a high angle shot looking down on the gravestone and animal mask.

This is an example of a point of view shot. This shotwas used to give the image that he is being followed. We felt this was used effectively.

Here is a close up shot. A close up is used to focus on the shot. We decided to use a close up to highlight the words of 'No trespassers', which followed the theme of our music video.

This shot here is an example of a low angle shot. The low angle shot focused on the running of the character and gave a different view, helping us to use a wide variety of shots.

Evaluation Activity 2

This shows the front and back of our digipak. We researched into digipaks before and there are certain things we wanted to include. We felt it was important we had strong image on the front that would relate to our production. Therefore we used a still frame from our music video. We chose the shot with the fire because we felt it defined our music video very well, because it included the animal masks and the fire influence our video, creating an image exactly what we were looking for. The back cover we took influence from the original invaders must die album. We felt the dark colours and use of font was very appropriate to the prodigy and tied in very much with our music video. We also included a barcode, to make it recognisable as a digipak.

This is the inside of our digipak. For the inside covers we also felt it was appropriate to use still frames for our prodction. We chose shots that were in black and white and took place in a rural environment. They were strong images inside our production so we wanted to include them. There is also a little pouch which holds a booklet involving song lyrics and the Prodigy biography. The use of dark colours throughout the digipak continues the trend of the dark image created in our music video.

This is our advertisement. Following the themes of the aniclillary tasks, we used the front cover of our digipak for our advert. We felt the image of the front of the dgipak would be useful as an advert, as people would get drawn to the advert by seeing the album cover. We also included reviews by various magazines, which are also persuasive to encourage people to buy the album. The same themes are seen throughout our ancillary tasks.