Music video conventions...

A major convention used in the creation of any music video and possibly the most important one, is to edit the shots in time to the beat of the music, this is done to create the flow of the video to the music played.

Another convention of the music videos is that different genres have their own style of video to fit in with the genre of the song or artist.

Many music videos also feature a performance of the artist who's song it is which would include lip synching, movement and more. However not all do they could also show a narrative showing a story being played to the song, or an abstract video.

A two minute music video will contain twice as many camera shots and edits as a feature film.