Whilst viewing previous years videos, as a group we took notes of the conventions used by the groups that scored the highest marks. The groups with the highest marks used a number of different conventions to get the highest marks available to them.
- Multiple angle shots- the groups that scored the highest marks used a range of different shots in there production, unlike the ones that used as few as 5 and scored the lowest mark.
- Careful choice of location- choice of setting is vital, as the location reinforces the genre of the song and artist.
- Costume- similarly to the location costume reinforces the genre of the production.
- Use of editing- editing will be vital as the production will be cut to the beat of the song to create a successful music video.
- Performance- the actors will also represent the genre of the production and the performance from them will enhance the production as a whole.
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