Music Video Evaluation

In process of research, we chose to watch previous years A-level music videos to understand what had worked well in the past, and not so well. Watching these will benefit us when producing our own music video as we now know certain aspects that will work well.

One particular video we watched, there was A-level group performing 'you can't hurry love' by Diana Ross. This was a poor example of a music video and as a group we gave this the lowest mark (level 1) available in the marking scheme. This video contained 5 different shots, showing the lack of effort put into the production of this video. No shot range, and 4 out of the 5 shots contained the same performance. Lip syncing was used in this video, however, it was not effective. The performer did not know the words to the song, therefore the lip syncing did not look good. There was no thought into mise-en-scene. Costumes were very plain, and was filmed in a house and school. This made it look un-professional. This is why we marked it as a Level 1.

A very good example of a music video was a performance of the song 'streets on fire' by Lupe Fiasco. Paradoxically to the previous video as a group we gave this the highest level possible (level 4), as we thought it marked all the criteria necessary to gain this mark. It started with a montage of historical events. This was edited well and gave a good effect to the video. Good establishing shots were then used of London. They went to great effort to achieve good shots. There was also good performance by the student, lip syncing was completed well and look very professional. It was completed to a good standard, looking very professional and a lot of effort was put in to the production.